Setting
the Stage for Your Web Site
When you go to purchase your domain name
and hosting company for your web site it can become very
confusing and frustrating because of the language and
the add-on's the companies want to upsell. Don't let
yourself get 'tricked' into purchasing add-on's you
won't need or use. In this class you'll learn the do's
and don'ts of selecting and purchasing your domain name
and hosting company. PLUS Keywords or phrase are what
people type into a search engine or directory looking
for information, services, and products. Not having the
correct keywords in your domain name and placed
strategically throughout your site can 'make or break'
your Internet business. Discover keyword tools that are
free for your research. Before you pick a domain name,
your www, keyword research is your first step. You'll be
shown keyword tools to assist with your research that
are free or for a small fee for the right and perfect
keywords for your industry, niche, and domain name.
Attendee Raves
"The
seminar was a great class. I now have an increased
awareness for the research behind domain names and the
various tools needed to establish a web site."
-- Raymond Cannon
"Needed
the help to get started as to what to do - how to start
- motivational too!"
-- Diane Ridgell
"
Great class atmosphere and good techniques:
-- Rosita Wills
Installing
and Creating Your WordPress Website
WordPress Web Sites are the rave and the program is free as
well as easy to use and maintain. Learn how to install
WordPress and then pick out a template theme, design, and
layout for your site. Upload your theme choice using an FTP
program. Discover the settings and plug-ins needed to keep
your web site free from spammers. Identify the five most
important pages to include on your site, where to place
important elements for your visitors, create categories for
your blog posts and more.
Attendee Raves
"I
was recently tasked with reconstructing our church' site
and no web experience. This class helped relieve a lot
of anxiety I had about getting things up and running.
Thank you!"
-- Carol Bulvin
"I
found Janet to be very friendly, approachable and easy
to follow. I am now encouraged even more to follow
through on setting up a stand alone WordPress web
sites."
-- Jacqueline Smith
How
to Attract Visitors to Your Website
This class will show you how the proper formatting and use
of media components, such as video, audio, and pictures on
your web site are very important to attract visitors and get
traffic. Identify where to obtain free pictures, videos, and
audio and how to insert them into your web pages or blog
post. Study how to upload your own videos or audio to your
site. Focus on how to format your pages and posts using
color, font, font size,
bold, headlines, quotes, and hyperlinks.
Attendee Raves
"If
you are unsure about where to begin with your web site -
Janet can set you right. My site is turning out very
differently from what I imagined. With Janet's guidance
and lots of research my web site is becoming more
dynamic and not something that I build and ignore."
-- Diane Ridgell
"Janet
is a wonderful teacher. She really knows how to take
complex concepts and break them down on a level everyone
can understand."
-- Jacqueline Smith
"Janet
Hall is an excellent teacher. She explains, shows, and
motivates students about what should be your web site."
-- S. Nils Straatveit
Shopping
Carts, Paypal, E-Bay, Oh My!
Do you have a product or service you would like to sell
online? There are three key essential ingredients to
your online success 1. Shopping Cart - To Collect
Orders! 2. Merchant Account - To Process Orders! 3.
Marketing Tools - To Generate Orders! Learn the many
options available on the Internet to collect fees for
products or services. Good systems do more than simply
collect the money in real time and deposit it into your
checking account. Professional shopping cart systems,
PayPal and EBay will be compared, including their
functions and capabilities. Determine which system is
right for your business and budget.
Attendee Raves
"This
seminar is very helpful in helping individuals start
their own companies. I enjoyed learning the various cart
options."
-- Raymond Cannon
"Janet
is a great instructor who is very helpful with all
aspects of building a web site."
-- Diane Ridgell
Optimizing
Your Search Engine
Search engines need to find you before visitors can find
you! Understand how to evaluate and apply components and
guidelines that are search engine friendly, such as
technical design, content, and quality. Once completed
submit your web site to various search engines and get
your web site at the top of search results.
Attendee Raves
"I
enjoyed the hands-on method and will take away a lot of
useful information I can use for attracting visitors to
our site and getting our site noticed on search
engines."
-- Ray Cannon
"The
real how to get a useful web site up and running and
then, most importantly, working for you."
-- S. Nils Straatveit
How
to Create, Distribute, and Sell Products on the Internet
Did you know there are 52 different products you can
create right in your office to market and sell through
your web site! Discover how to extend product life by
learning how to "recycle" and repackage into other
products for profits. Products discussed will include
E-books, books, seminars, and teleseminars, home study
and training courses, coaching and consulting packages,
special reports, and more. It doesn't matter if you've
never created a product before, after this class, you
will!
Social
Media and Your Business
This course is specifically designed for those new
to social media. Make Facebook, Twitter, and LinkedIn
part of your business vocabulary. Discover how to choose
social media sites to find people in your target market,
create interaction, and build valuable relationships
that can lead to sales. Not sure what you should be
posting online? Learn the ABC's of social media
etiquette. Each student will have the ability to set up
their accounts in class and begin networking.
Attendee Raves
"Great
foundation of Social Media sites."
-- T. Wilson
"Learning
about Twitter, LinkedIn, and Facebook to
use as
advertising"
-- Sharon Espinosa
